20 Growth Hacking Strategies to Grow Your Mobile App, With Case Studies

4 min readDec 15, 2020

In this 21st century, digital marketing is the first priority of entrepreneurs. People are really putting their efforts for the growth of an organization. Thus, smart marketing strategies are required to do so. This is a well-known fact that we all are completely dependent on mobile technology. Thus we can say that undoubtedly the future of web depends upon mobile. Usually, all of us use mobile applications to access data or sharing of information. All these operations are possible with the help of tablets, mobile phone, and other gadgets.

Mobile apps:

Talking about mobile apps then they are not limited up to games. Nowadays mobile applications have boomed the market with its feature. People can perform multiple functions such as banking transactions, shopping; manage data and navigation of path through GPRS etc. Mobile phone apps have extensively changed the business world. The mobile applications are ruling around the worldwide areas. Everyone is addicted towards the mobile applications. Mobile app graph is rising high continuously this can be due to demand of applications.

Some strategies for developing mobile apps:

Millions of people are enjoying the benefits of a mobile app in different sectors. This concept does not just stick to games but it also includes education, entertainment, and other services also. The people working behind this development phase put their efforts to grab the attention of users. The mistake that mobile app developer make is allocating an exclusive budget to assemble applications. There are some useful ways to achieve recommendation in front of other competitors. In this certain strategies, are included such as marketing and SEO strategies.

But without a successful mobile app development strategy, there will be a major impact on the life of the app in the long run. Mobile App Strategy is designed in such a way that the app should be convenient, flexible and relevant according to the needs of the user.

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20 growth hacking strategies to grow your mobile app:

1. Try to attract influencers:

Influencers are the people who have the power to influence the purchase of app. These people work to engage a certain group of people towards one single decision. This is basically required for promoting the mobile app.

Example:

You can use the giveaways scheme for influencers.

2. Stay in touch with customers:

Firstly understand the demand of customers and try to connect with them, customers. Talk to customers and find out their point of view. Understand the customer’s expectation through this process. Through this, you can get assured that the applications you have created are appropriate for those people.

For Example:

For this companies can also follow the rating system as a feedback option.

3. Keep a focus on user experience:

Customer satisfaction is the main thing which comes to mobile app development. In simple words, the value of an app is not dependent on the number of its features, but it depends on how good is user’s experience. Moreover, we can say the design and execution of an app with a great user experience has a great effect.

For example:

Try to make it convenient and simple so every age group people can use the mobile app.

4. Try to implement effective plans:

Marketing plays an important role for advertising purpose. There are certain popular channels through which you can target audience. For effective plans you can choose the various channels:

• Social sites

• Email marketing

• Content marketing

• SMS marketing

• Blogs/magazines

For example:

Through SMS marketing you can offer various exclusive services to audiences.

5. Make it accessible:

Make it accessible and effective try to implement simple features. Target the general public by making it attractive and easy to handle.

For example:

Customer satisfaction is a basic need for the development of any company. Therefore it is important to think about every age group people. By making your mobile app accessible you can even target old people.

20 Growth Hacking Strategies to Grow Your Mobile App, With Case Studies

Written by Moskeb